PUBLIC SPEAKING

Get to the heart of your audience

CONNECT, ENGAGE, COMMUNICATE

The main focus of this coaching is to train you to connect with your audience, engage them and keep them engaged throughout the whole talk.

Usually, when you have a conversation with someone, you automatically adapt your body language, intonation, and storytelling to the person in front of you, which makes the person feel considered, interested and therefore open to your points and willing to listen.

When you face a crowd, however, everything changes: you become focused on yourself, on your words and tone, on your body language, on your slides.

And that makes you lose the personal connection that you have when you talk to one person and that can make a conversation so interesting - the presentation becomes cold and impersonal: it’s as if you were talking to a camera.

My goal, then, is to enable you to recreate this personal connection between speaker and audience, and I reach this goal by looking at all the elements that make conversations work and by building them into this coaching.

PUBLIC SPEAKING COACHING ELEMENTS

Perspective-Taking

This is the starting point, it means starting the presentation by focusing only on the audience. 

If we do this, we are then able to read them and their non-verbal cues, i.e. their side of the conversation. 

Once that is clear, and we can “listen” to them, we can bridge a connection by engaging in a conversation. Basically, if you show the audience that you react to the cues they give you, they will feel considered and more open to listen to you. 

This also includes changing your register and vocabulary according to who is in front of you.

Empathy

Once you have built a basic rapport with the audience by engaging in a conversation, you can build on it and establish an emotional connection with them.  Simply put, people are not sitting there to listen to some random person reading the slides, they are sitting in the audience to listen to you and understand who you are.  If you give them access to who you are by connecting at an emotional level, you give an added value to your content, which is an easier access to you and your story.

The second reason to use empathy has to do with the effectiveness of your presentation.  If you think about it, every memory we have is linked to a strong emotion, and the stronger the emotion, the more vivid the memory.  If this is true, then it is also true that emotions frame memories, and if you incorporate an emotional aspect in your presentation, you up your chances of delivering your message and making sure that it stays in the audience’s memory.

Storytelling

Stories are an extremely powerful weapon to engage audiences.  We - meaning human beings - have told and listened to stories for millennia.  Because of this, we resonate tremendously well to good storytelling. 

In this section we will work on how to build a story, what the building blocks are and what elements can make it effective and engaging, and how we can incorporate perspective-taking and empathy in a story to build rapport.

GET IN TOUCH!

Let us know about your team and goals - we'll be happy to talk to you!